Executive Programme in Digital Marketing with AI

  • 12-Week Hybrid Program by IIT Bhubaneswar Research and Entrepreneurship Park – Build core digital marketing skills through an intensive, hands-on curriculum.
  • Expert-Led Training – Learn from experienced IIT faculty and leading industry professionals.
  • AI-Powered Marketing Strategies – Master the use of AI tools for content creation, audience targeting, and campaign optimization.
  • Certification from IIT Bhubaneswar Research and Entrepreneurship Park – Earn a prestigious certificate of completion to boost your professional profile.

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Start Date 10 January 2026
Early Bird Offer ₹5,000 off on Admission fee
Early Bird Deadline November 30, 2026
Duration 12 Weeks
Starts On

January 10, 2026

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Build Expertise

12 Weeks of online/offline live lectures from IIT Bhubaneswar Research and Entrepreneurship Park faculty and leading industry experts.
4 Hours Weekly Classes

Programme Fee

INR 40,000 + GST

INR 10,000 + GST(Included in Programme Fee)

Early Bird Ends On November 30, 2025
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Executive Programme in Digital Marketing with AI (EPDM-AI)

The rise of Artificial Intelligence is revolutionizing digital marketing, enabling brands to deliver hyper-personalized experiences, predictive targeting, and automated content creation. From chatbots and AI-powered ad optimization to intelligent analytics, AI is now at the core of modern marketing success.

This programme blends the fundamentals of digital marketing with cutting-edge AI tools to enhance ROI at every stage of the purchasing funnel — from ToFu (Top of the Funnel) awareness to MoFu (Middle of the Funnel) engagement and BoFu (Bottom of the Funnel) conversion.

Offered by the Indian Institute of Technology, Bhubaneswar, this course covers AI-enhanced Search Engine Optimization (SEO), AI-driven Search Engine Marketing (SEM), social media automation, predictive analytics, and campaign evaluation for CPC, CPL, CPA, and ROAS.

Learn to integrate AI-powered insights with creative strategy to stay ahead in today’s competitive digital landscape.

Executive Programme in Digital Marketing with AI

Programme Highlights

Hybrid Classes

12 Weeks of online/offline live lectures from IIT Bhubaneswar Research and Entrepreneurship Park faculty and leading industry experts.

Digital Marketing with AI

Learn AI-powered tools for automation, personalization, and data-driven campaign optimization.

Certification

Recognised certificate from IIT Bhubaneswar Research and Entrepreneurship Park.

High Network Impact

Build strong professional connections with peers, faculty, and industry experts.

Hands-on Learning

Practical exposure through projects in IT, Tourism, Automobile, AR/VR, Education, and more.

CASE STUDY

In-depth analysis of real business scenarios.

Build Expertise

Build Expertise

Learn frameworks to make goals, plan campaigns, and reach customers effectively through strategic planning

Execute

Execute

Know the various channels and platforms to get your marketing off the ground with practical implementation

Engage

Engage

Understand what keeps customers engaged between attention and action through effective communication strategies

Measure

Measure

Grasp the science of measuring performance versus plan using analytics and data-driven insights

Optimise

Optimise

Know how to continuously improve performance to increase ROI with data and analytics driven optimization

360-degree alignment

360-degree Alignment

Modify current business operations to provide a better online experience through integrated approach

Experience a top-tier curriculum

Foundations of Digital Marketing
Module 1 • 3 Hours

Explore the evolving digital marketing landscape, understand traditional vs. digital communication channels, and learn to create strategic digital marketing plans with sales funnel optimization (TOFU, MOFU, BOFU).

Topics covered
Introduction to Marketing and Integrated Marketing Communication
Traditional vs. Digital Communication Channels
Introduction to Digital Marketing
Strategic Digital Marketing Plan and Sales Funnel
Understanding: Objectives, Target Audience, Media, Message, Budget, and Impact
Skills acquired
Digital Strategy Marketing Funnel Campaign Planning Audience Targeting
Website Analysis & Content Planning
Module 2 • 3 Hours

Master website analysis techniques for effective marketing implementation and learn to track and interpret website traffic using Google Analytics 4 to optimize your digital marketing efforts.

PROGRAMME OUTCOMES

  • Learn the fundamentals of digital marketing and become familiar with tools, techniques, and AI-powered marketing solutions.
  • Understand the different modules of digital marketing like Website Optimization, Search Engine Marketing, Social Media Marketing, Digital Analytics, AI-driven audience targeting, and performance evaluation of campaigns.
  • Explore various digital marketing channels/media for Website Traffic, Lead Generation, and Sales — enhanced through AI-based predictive analytics and automation for business growth.
  • Create and run digital marketing campaigns using AI tools for content generation, A/B testing, and budget optimization to maximize ROI.
Click Here to Apply Download Brochure

Gain insights from renowned industry leaders and IIT-accredited faculty.

Dr. Soobhankar Pati
Programme Director

Dr. Soobhankar Pati

CEO, IIT Bhubaneswar Research and Entrepreneurship Park
Gajapati Nagar, Bhubaneswar, Odisha 751013

Mr. Amit Kunal
Programme Co-ordinator & Trainer

Mr. Amit Kunal

Maison Tech Innovation Pvt. Ltd.
Plot No-167, Sahid Nagar, Bhubaneswar, Odisha - 751007

Sujit Lenka
Industry Expert

Mr. Sujit Kumar Lenka

Maison Tech Innovation Pvt. Ltd.
Plot No-167, Sahid Nagar, Bhubaneswar, Odisha - 751007

HANDS-ON DIGITAL MARKETING & AI INTERNSHIP ACROSS MULTIPLE INDUSTRIES

Step into the world of Digital Marketing powered by AI! This internship provides real-time, industry-based learning experiences designed to help you apply digital strategies in various sectors such as IT, Tourism, Automobile, AR/VR,Education and Many more.

  • Develop targeted digital campaigns for different industries
  • Master SEO, SEM, and AI-powered marketing automation tools
  • Analyze audience data and optimize cross-industry ad performance
  • Design creative content strategies for Tourism, Automobile, and AR/VR sectors
  • Understand digital trends in IT and Education industries
  • Use AI insights to improve ROI and user engagement
  • Collaborate on real client-based projects and gain certifications
Digital Marketing Internship

Career Opportunities After Completing the Executive Programme in Digital Marketing with AI

Unlock your potential with top career paths and networking opportunities

Start Your Own Agency
Build and scale your own digital marketing agency using AI-driven strategies.
Land Your Dream Job in Top MNCs
Explore high-paying roles in leading companies with advanced digital marketing skills.
Build High-Impact Networks
Connect with CEOs of top MNCs, IIT Alumni, and Startup Founders.

Programme Fee Details

Programme Start Date October 1st, 2025
Programme Fee INR 40,000 + GST
(Includes Admission Fee)
Admission Fee INR 10,000 (INR 5000 Early Bird Discount)
  • GST (currently @ 18%) will be charged extra on these components.
  • Admissions are first-come, first-serve. No additional rounds if seats fill early.
  • Programme schedule will be announced closer to start.

Executive Programme in Digital Marketing with AI

Complete these 4 steps to begin your journey

1

Eligibility

2

Talk to an Advisor

3

Get your details

4

Completed

Step 1: Eligibility

Enquiry to check your eligibility for the Executive Programme in Digital Marketing with AI at IIT Bhubaneswar Research and Entrepreneurship Park

PRESTIGIOUS CERTIFICATE OF COMPLETION

Certificate

Corporate Training

Enroll your employees into this program, NOW.

Corporate Training

Talk to an Advisor

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Early registrations are encouraged. Seats fill up quickly!

Early Bird Offer: ₹5,000 discount on admission fee.

Starts On January 10, 2026
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